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During your industry job search, you are a product introducing yourself to new markets.

When you go to typical University or PhD, biotech, or biopharma-labeled events, you’re introducing yourself to what is known as Red Ocean markets. These markets are full of your competitors. The markets are bloody and unlikely to yield any results. Start introducing yourself to Blue Ocean markets–events where you will meet people who won’t compete with you and who will help you get the industry position you want.

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Segment every part of your job search.

Each person you interact with–whether it be a reference, hiring manager, or recruiter–should be treated as a separate audience. Your goal is to engage with these people in whichever way benefits them the best. If you want to get a job over other candidates, you must start tailoring your approach, messages, and resumes to make things as easy as possible for them, now you. Here’s how.

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If you want a non-academic job, stop thinking like an academic. PhDs stay stuck in academia, not because they are incapable of transitioning quickly and successfully into industry, but because they refuse to trade in their outdated academic mindset for a new, industry-trained mindset. Here are the two biggest reasons some PhDs never trade in their academic mindset and, as a result, never transition into industry.

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