What You'll Walk Away With...

• How to determine and describe your PhD expertise and value
• How to identify and cultivate a niche market of people who need your expertise
• Turning your expertise into an irresistible offer that others can clearly understand
• Securing clients: crafting and selling your expertise as an offer in an organized and repeatable way
• How to manage people who need your expertise with content relationship management systems (CRMs)
• How to lead with value through newsletters and consistent content using email service providers (ESPs)
• Copywriting, content organization and creating a marketing plan
• Onboarding, fulfillment and process management: Delivering your expertise with reproducibility
• Advanced strategies for scaling your offer so you can provide your expertise to more people who need it
• Beyond vanity metrics: Transitioning from social media popularity to profitable entrepreneurship
• The art of expanding your social presence to build a recognizable brand …and much more!