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Are you submitting your resume to online job postings? You might be surprised to learn that your resume is never even seen by a human being. 98% of Fortune 500 companies use applicant tracking software, according to Jobscan. Large-size firms (those that employ more than 500 individuals) receive many thousands of resumes every week. The only way their hiring departments can be functional is by using tracking software to weed out unqualified candidates. This puts applicants in kind of a tough spot – optimize your resume to get through the tracking software or get used to rejection. Even highly qualified candidates face this very issue. Baruch College has reported that an unsettling 70% of all applications are never even seen by a person. It can be as simple as not having the right keywords – the software doesn’t see what it needs to see, and your application is automatically rejected. Here are a couple key items to remember during your job search. First, if you submit a resume and don’t hear back from an employer, it does not mean that you aren’t qualified. Second, you can bypass tracking software by getting one of the most powerful tools in networking – a referral. Regardless of how you apply to a job, your resume absolutely must be optimized for passage through software screening and meet industry’s standards.

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According to its parent company Microsoft, LinkedIn has 630 million professionals in over 200 countries registered as members.Over 30,000 companies in the US use LinkedIn for recruiting new hires, and over 3 million US jobs are posted on LinkedIn every month.Hiring trends in industry show that employers are increasingly factoring in the social media profiles of job candidates in their recruitment processes. That means, a professional LinkedIn profile and online engagement is a critical component of job search strategy for PhDs.What does your LinkedIn profile look like?

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If you are using the internet as your main tool for learning about new job opportunities then you are missing out on the vast majority of available jobs. You’re seeing just the tip of the iceberg, as they say. For example, PayScale reported that between 70-80% of jobs are not advertised. Many companies do not advertise positions because the role will be filled through a referral faster than the advertisement can be made. Other companies incentivise employees and prefer candidates who come with a referral. The Association For Talent Development reported that you can expect to earn 6% more if you are hired via a referral. So most positions are never advertised online and you can earn a higher salary if you have a referral. Networking is essential to a successful job search.

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LinkedIn is a huge professional networking platform and it is growing. Hootsuite reported that 2 people join LinkedIn every second and, LinkedIn currently has more than 590 million users. This is an incredible resource for you to leverage. If you are not using LinkedIn you are missing out on a powerful resource. Plus, Forbes reported that 45% of the people on LinkedIn are in upper management. This is a place where you can connect with and learn from company leaders. Within the vast network of LinkedIn you will be able to find people in the companies and positions that you are interested in.

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As a PhD is it’s difficult to let go of thinking that your technical skills are the most valuable thing you will bring to an organization. But, you need to realize that your transferable skills are what will be the deciding factor in whether you get hired or not. A recent survey by Yoh, found that 75% of Americans would hire someone who had the right soft skills but lacked the technical skills required for the position. Companies are more concerned about how you will fit into the culture of the organization than they are about the technical skills you already have. They can easily teach you technical skills, but teaching you soft skills is much harder. Businesses are going to hire people who have the transferable skills they want, and the data supports this. For example, LinkedIn found that 57% of leaders reported that soft skills are more important than hard skills. If you are not communicating your transferable skills during your job search employers are not going to see how valuable you are.

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LinkedIn is filled with opportunities for you to not only connect with and learn from industry professionals, but to find job openings. According to LinkedIn, 30,000 companies in the U.S. use LinkedIn to recruit, and over 3 million jobs are posted on LinkedIn in the U.S. every month. So if you are not seeing opportunities and you are not being contacted by employers, the problem is your profile, not a lack of job openings.

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LinkedIn is the largest and most popular online professional networking platform. According to LinkedIn, there are more than 30 million companies represented on LinkedIn and more than 20 million job openings listed. There is so much opportunity for you on LinkedIn. To ignore this platform will put you at a major disadvantage in your job search. You need to have a LinkedIn profile so that employers can find you online. The Society For Human Resource Management reported that 94% of recruiters use LinkedIn when finding job candidates online. So recruiters are actively looking for job candidates. But you need to find a way to stand out to recruiters because as of this year LinkedIn has 590 million users, and the key to standing out is to be active.

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Your LinkedIn profile is the professional impression that you are giving to the more than 500 million people who use the LinkedIn platform. And, within those 500 million users, there are many recruiters and hiring managers. 87% of recruiters use LinkedIn to find job candidates (Jobvite). What do those recruiters want to see? Well, for starters, including a photo on your profile results in 36 times more message replies (LinkedIn). And, including your location on your LinkedIn profile will cause a 23-fold increase in your appearance in search results (Money). The more you understand about how LinkedIn works and what employers are looking for, the better your profile will become. And, to earn a high-level industry position, you must have a LinkedIn profile to match. Is your LinkedIn profile worthy of earning you a PhD-level job?

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There are 546 million people using LinkedIn (LinkedIn). That is an astounding figure. It’s wonderful that LinkedIn creates a place for you to be able to connect with so many people. But, how can you stand out in the sea of 546 million people? How can you get noticed by the people within your target industry and location? By using keywords. 95% of recruiters use LinkedIn to find job candidates (US News). And, keyword searches are the most common way to find the right job candidates. Recruiters rely on LinkedIn’s algorithm to show them the most relevant profiles based on their keyword search. As a job seeker, it’s your responsibility to make your profile keyword optimized so that you show up in these search results. Without a keyword strategy, your LinkedIn profile will be lost in the crowd.

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According to Jobvite, 87% of recruiters use LinkedIn to screen candidates. These recruiters use LinkedIn to judge not only your qualifications, but also how you would fit into the company. Your professional profile is your first impression on new connections and potential employers. A study at Cornell University, as reported by Science Daily, found that first impressions, although formed in seconds, can alter the way you are perceived even after 6 months. In other words, there is really no overcoming a bad first impression — you must do all you can to make the best first impression possible, which includes having a high quality professional profile. Don’t ruin a potential job opportunity with a bad professional profile.

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You can leverage the new LinkedIn changes to increase your profiles’ visibility so that employers and recruiters will start contacting you or will contact you even more. 96% of all employers and recruiters find candidates online (Jobvite). And specifically, 87% of these employers and recruiters use LinkedIn to find job candidates, especially for high-level, PhD positions. 122 million people have gotten interviews from LinkedIn and a further 35.5 million have been hired by someone they connected with on LinkedIn (Statistic Brain). LinkedIn is a powerful tool in your job search. Don’t neglect it and miss out on an amazing opportunity.

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Many PhDs make the mistake of ignoring LinkedIn, and their job search suffers as a result. LinkedIn is used by recruiters and other industry professionals, so it is essential that you have a top notch profile. To make your LinkedIn profile stand out from the 500 million other people on LinkedIn, you should strive to increase dwell time, include keywords and transferable skills throughout your profile, add value by posting regularly to pulse, and delete irrelevant skills and endorsements. The 7 hacks outlined here will increase the visibility of your LinkedIn profile and help you get industry interviews.

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With thousands of other PhDs competing for the same industry job openings, the days of uploading a generic resume online for multiple positions are over. An industry resume needs to be tailored for each position you apply for and formatted to be approved by both electronic and human screening practices. Applicant Tracking Systems Software filters out the majority of resumes it finds for simple and correctable formatting and content errors. Adjusting your resume with these simple corrections will ensure your resume has the best chance of being seen directly by the hiring manager or recruiter.

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PhDs face an incredible challenge when it comes to securing jobs. Academia cannot absorb all the graduates that are passing through. On top of this, many PhDs are either unable or unwilling to transition into an industry position. On the other hand, there is an inaccurate image of PhDs from industry. Many companies in industry believe that a PhD’s knowledge base is too specialized. They believe that PhDs have little ability to be multidisciplinary and are trained only for research-type positions. There is a mutual ignorance and mistrust. As a result, if you want a job in industry, you must diversify your job search. You must make lateral moves that increase your visibility. You must be willing to keep your options open and seize new opportunities when they arise. Here’s how.

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Connecting with someone is a negotiation.

You’re trading value for value. The reason people aren’t connecting with you is because you’re approaching them from a position of need. The first step to correcting this problem is identifying why it’s happening. Once you know why you’re getting a negative result, you can try something new. Here are 10 reasons why your LinkedIn messages are being ignored.

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